THE TEASE
No explanation. No context. Just three words appearing across Los Angeles overnight. By morning, everyone is asking the same question:
What is Lost Angeles?
[ PROJECT OVERVIEW ]
LOST
ANGELES
The city of forgotten angels.
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Welcome to
Lost Angeles.
In January 2025, Los Angeles burned. Not just one fire — a series of fires that instantly erased entire lives, neighborhoods, and generations. And the people responsible didn't answer for a single decision. They managed the story and waited for the grief to disappear.
It didn't.
It organized.
lost angeles is a city-scale storytelling project unfolding across los angeles in real time.
built at the intersection of entertainment, activism, and experiential marketing, the project uses installations, live events, public stunts, and cultural participation to transform civic frustration into a shared public experience.
lost angeles brings the story alive and into the real world. Each activation is a headline and a receipt. One arm of the machine exposed at a time. All of it on the record. All of it in public.
And the whole city watching from a front-row seat.
[ THREE PHASES ]
01
The Campaign.
We ran. We fought. We made noise.
02
The Election.
The machine picked its winner.
03
A Reckoning, Televised.
This is where it gets interesting.
[ THE MANIFESTO ]
THEY THOUGHT
IT WAS OVER.
It will never be over.
People lost everything. Not "property." Not "structures." everything — and gone in an instant. While the people sworn to protect this city were nowhere to be found.
That's not a policy failure. That's a betrayal.
And what came after was worse. The press conferences. The performative grief. The task forces. They stood in the ash of other people's lives and called it a tragedy like they had nothing to do with it.
They had everything to do with it.
We are not okay. We are not moving on. And the people who let it happen are not going to be allowed to forget that they did.
Every name.
Every decision.
Every moment they chose themselves over this city.
All of it. In public.
For as long as it takes.
This is Phase III. And it's just getting started.
PROJECT LOST ANGELES // PART 01
The launch.
00Step 00
01Step 01
THE REVEAL
the introduction of two highly visible and iconic physical assets throughout the city will move lost angeles from concept to reality.
the overnight physical touchpoints will serve as a city-wide curiosity driver, creating organic discovery, public participation, and repeated exposure before the activation phase begins.
02Step 02
THE TOUR
the public launch of a larger campaign scheduled to unfold throughout this summer and into the election.
rather than relying on a single event or media moment, the tour is a sustained series of public activations, each introducing new receipts, generating new conversation, and capitalizing on the momentum of the chapter before.
the objective is simple: make us impossible to ignore.
by combining live experiences, cultural moments, public installations, and city-wide participation, lost angeles creates an evolving narrative designed to keep the pressure on and the machine awake at night.
Activation 01
THE HOLLYWOOD WALK OF SHAME
The city's most corrupt — honored, finally, the way they deserve.
Activation 02
THE BOULEVARD OF BROKEN DREAMS
The people they failed. The promises they broke. The lives they left in the rubble.
Activation 03
THE LOST ANGELES AWARDS
Black carpet. White tie. A celebration of the people who made Lost Angeles possible.
Activation 04
THE FINAL SCREENING
The premiere event that brings Lost Angeles Season One to a close. The footage they've spent months trying to keep hidden, projected on the steps of City Hall.
PROJECT LOST ANGELES // APPENDIX
BY ANNIE RANDLE.
STORYTELLER. DISRUPTOR. FORCE MULTIPLIER.
I started my career in Hollywood and spent years believing in the promise of Los Angeles. The city inspired my ambitions, shaped my worldview, and represented everything I thought was possible.
Then I watched that promise slowly erode.
Eventually, I left California. But I never stopped caring deeply about the city or truly believing in its brighter future.
I believe that Los Angeles doesn't need to be reinvented.
It just needs to become Los Angeles again.